Sunday, February 15, 2009

Time Paradox

Yuppies used to be the most famous popular cultural word. Yuppies is not just a non-sense expression, it has a special meaning, which is middle top class and young city players. In the so called concept of Yuppies, many details can not be neglected. If you want to be a member of this group, you even have to live based on a fixed material model.
Just like what Shawn Holley said in “Dictionary of 20th American Pop Culture”, you have to own a exquisite and elegant Rolex watch.
Rolex used to imply that five well-carved fingers have already changed into a crown.

The history structure before and after has had a subtle change, which resulted in a paradox: the Rolex Perpetual, which was an evidence of Yuppies culture, now has already replaced the significance of Yuppies. Now, it seems that the existence of Yuppies is the footnote of nowadays Rolex culture.

However, the history of Perpetual, which was launched by Rolex in 1929, is much longer than the Yuppies culture. Such self-winding watch, which powered by tourbillion, has not only already well-known when it was first launched as a precursor of self-winding watch, also brought a “self-winding” revolution to the whole watch making industry.

Although Yuppies culture has become the past, until today, we can still see all sorts of “Perpetual” dancing in the stage of Rolex.

Oyster Perpetual Deepsea

Never doubt its resistance to 3,900m. Rolex’s having the patent of RINGLOCK can make sure that the watch can endure the biggest pressure in the very deep sea, and you can adjust the length of the strap when needed through the double extension system-even if you plan to wear the watch outside the diving clothes, there will not be any problem.

The accurate RINGLOCK system, which Oyster Perpetual Deepsea owns, consist of three special items, which are stainless steel circle, blue crystal glass and the case back made of Titanium with high resistance. The arch shaped blue crystal glass used on Oyster perpetual deepsea is much thicker than the ones used on other styles. The arch design aims to take more pressure from mechanics point of view. The N alloy circle with well function which is set into the case can fix the case back very closely, so the quicksilver sea watch is just isolated.

The helium release valve is another special design of this watch, which is made of high quality stainless steel and closely connected with the case. The air getting into the watch during deepsea diving can be released from the watch when the diver reduce the pressure. The head with triple lock can be screwed down just like the doors of submariner, and it also lock three separated closed o rings tightly and stop watch and other things to get in.


This sea-dweller deepsea is also assembled single direction rotary outer ring and with a black 60 mins ring consisted of the word “CERACHROM”, making the divers can control the diving time accurately, while the numbers and scale are both carved on CERACHROM, which is filled in platinum through the PVD technology patented by Rolex. Meanwhile, due to the usage of a new luminous material which can emit blue light, therefore, the triangle zero indication on the outer scale can be seen for a longer time in the midnight or deepsea. For increasing the visibility, the same luminous material is also used on the hands.

Day-Date II

In 1956, Rolex presented the first watch which can completely show the date and day. Its launch triggered a hot reaction and attracted many top people’s attention. As the second generation of Day-Date, the Day-Date still keeps the perfect watchmaking technology which Rolex always pursues, and it is specially created for those elegant and creative men.
The Day-Date inherits the traditional characteristics of Oyster Perpetual Day-Date and fully shows the accurate watchmaking technology of Rolex.
There are 18ct gold, white gold, perpetual rose gold or platinum to choose, and it is water resistant to 100m.

The case diameter of Day-Date is 41mm and its movement uses PARCHROM hairspring which is highly anti-knocking and anti-magnetic and the new PARAFLEX knocking reducing setting, making the watch own accurate function and excellent reliability. To give prominence to its characteristics, the Day-Date II owns a face which is either modern or traditional, to suit beauty taste and can be also worn in different occasions.

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